Our marketing strategy to sell your home in the least amount of time for the most amount of money answers questions of the four W’s:
- WHO is our target market;
- WHAT strategies and vehicles will we employ to attract maximum target potential buyers;
- WHERE will we market/advertise to our target audience; and
- WHEN and with what frequency will our marketing campaign be executed.
Before we can put together a marketing plan, it’s imperative we know WHO we’re talking to. Is it first time buyers, families, young singles, empty nesters, seniors or some combination of these.
Once we’ve determined who we’re trying to attract, we decide on WHAT, in terms of the best marketing vehicles to reach as many potential buyers as possible. Depending on the target group and the specific listing, we can provide:
- feature sheets (all listings)
- newspaper ads (all listings)
- mail or e-mail flyers
- weekend open houses
- virtual tour
- slide show
- social media
The WHERE portion of the plan again is determined by who we’re trying to reach and where best to reach them in terms of a geographical area or specific type of market vehicle that we know appeals to their demographic.
Finally WHEN our campaign begins and with what frequency will be decided on with the homeowners to meet their needs as well as to capitalize on market timing opportunities.
